/cm:copy — End-to-End Copywriting Workflow

Complete copywriting workflow from research to polished copy with CRO review.

What It Does

Write conversion-focused copy for any page type, with built-in quality assurance.

Process

1. Read Positioning & Messaging

- Check for positioning canvas - Check for messaging framework - If missing → Recommend running /cm:position first

1. Define Page Context

- Ask: What page? (homepage, landing, pricing, feature) - Ask: Target audience segment? - Ask: Primary goal? (signup, demo, download)

1. Run Copywriting Skill

- Execute copywriting skill - Output: Multiple headline options, section copy, CTA copy

1. Run Page CRO (QA)

- Execute page-cro skill on draft copy - Audit against conversion best practices - Output: CRO recommendations and copy improvements

1. Provide Final Copy

- Incorporate CRO feedback - Deliver polished copy ready for design/dev

1. Suggest A/B Tests

- Identify high-impact elements to test - Provide test hypotheses

When to Use

• Writing new landing page
• Refreshing homepage copy
• Launching new feature page
• Optimizing low-converting pages

Prerequisites

• Positioning and messaging defined (or run /cm:position first)

Time Investment

1-2 hours

Output

• Page copy (headlines, body, CTAs)
• CRO audit and recommendations
• A/B test ideas