55 skills. Every marketing discipline covered.

Design statistically valid A/B tests with proper hypothesis, sample size, and decision criteria

Write ad copy and design ad creative for paid campaigns. Platform-specific best practices

Optimize for AI search (ChatGPT, Perplexity, Google SGE). Covers AEO (Answer Engine Optimization) and GEO...

Set up event tracking, conversion pixels, and analytics for marketing campaigns. Covers GA4, Meta Pixel,...

Set up marketing attribution to understand which channels drive conversions. Covers first-touch, last-touch,...

Document brand voice, tone, and writing guidelines with "this, not that" examples. Creates consistent voice...

Write compelling customer success stories using story arc framework (Before → Decision → After). Leads with...

Prioritize marketing channels based on ICP, goals, and resources. Evaluates channel fit and creates focused...

Identify churn signals, design retention campaigns, create save offers. Reduce customer churn

The foundational product-marketing context document. Run this first before any marketing work. Creates...

Write high-converting B2B cold outreach emails using direct-response frameworks. Personalized, value-first,...

Build and grow online communities (Slack, Discord, forum) to increase engagement, retention, and advocacy

Strategic competitive analysis for positioning and differentiation. Maps competitors, alternatives, feature...

Create comparison and alternative pages optimized for bottom-of-funnel SEO ("X vs Y", "X alternative")....

Plan content topics, formats, distribution, and calendar. Maps content to customer journey and business goals

Edit and improve existing marketing copy for clarity, persuasion, brand voice, and conversion. Audits against...

Write conversion-focused marketing copy for any page type (homepage, landing page, pricing, feature pages)....

Plan, conduct, and synthesize customer interviews for product and marketing insights. Includes interview...

Synthesize customer interviews and feedback into actionable insights using Jobs-to-be-Done framework. Maps...

Design automated email flows (welcome, nurture, trial, abandoned cart). Maps emails to customer journey

Optimize forms (contact, demo request, lead gen) for higher completion rates. Covers field optimization,...

Create free marketing tools and calculators that attract leads and demonstrate value. Common SaaS growth...

Design go-to-market motion (PLG vs. sales-led vs. hybrid). Analyzes product fit, defines funnel, outlines...

Develop detailed Ideal Customer Profile through data analysis and pattern identification. Defines...

Plan comprehensive product launches with timeline, channels, and tactics. Covers pre-launch, launch day, and...

Design lead magnets (ebooks, templates, checklists, calculators) that attract and qualify leads. Maps to...

Plan and optimize LinkedIn advertising campaigns for B2B lead generation. Covers targeting, ad formats,...

Calculate TAM/SAM/SOM for market opportunity analysis. Uses top-down and bottom-up methods to size...

140+ tactical marketing ideas for SaaS across acquisition, activation, retention, and revenue. Brainstorm and...

Apply psychological principles to marketing and persuasion. Covers cognitive biases, influence triggers,...

Convert positioning into actionable messaging pillars with proof points, objection handling, and segment...

Strategies and tactics to grow email newsletter subscribers. Covers lead magnets, signup optimization,...

Optimize post-signup activation flow. Guide users to "aha moment" quickly. Maps user journey from signup to...

Analyze and optimize marketing pages for conversions. Audits value prop clarity, headline effectiveness, CTA...

Plan and optimize paid advertising campaigns (Google, Facebook, LinkedIn). Covers targeting, budgeting,...

Design co-marketing partnerships, integrations, and affiliate programs. Leverage other brands' audiences

Optimize in-app upgrade prompts and paywall moments. Identify trigger points, write persuasive upgrade copy,...

Design high-converting popups and modals for email capture, offers, exit intent. Balance conversion with UX

Define market position using April Dunford's Obviously Awesome framework. Identify competitive alternatives,...

Plan and execute PR and media outreach for product launches, funding announcements, and thought leadership....

Design pricing page, packaging, and pricing strategy. Covers tiering, anchoring, feature bundling, and...

Plan and execute a successful Product Hunt launch. From pre-launch preparation to launch day execution and...

Create hundreds or thousands of SEO-optimized pages at scale using templates and data. Common for location...

Design referral and affiliate programs that incentivize customer advocacy. Covers incentive structures,...

Design revenue operations processes — lead lifecycle, CRM management, handoff between marketing and sales

Create sales collateral (pitch decks, one-pagers, battle cards) that help sales teams close deals

Implement structured data (Schema.org) for rich snippets, knowledge panels, and AI search

Comprehensive SEO audit covering technical, on-page, content, and off-page optimization. Identifies issues...

Optimize registration and signup flows. Reduce friction, improve field labels, optimize form length, add...

Design URL structure, navigation hierarchy, and internal linking for SEO and UX

Create social media content (Twitter threads, LinkedIn posts, engagement posts) aligned to brand voice and...

Systematically gather customer testimonials, reviews, and social proof. Includes templates and processes

Design value propositions for customer segments using Strategyzer Value Proposition Canvas. Maps customer...

Plan video content strategy — explainer videos, product demos, testimonials, thought leadership. Includes...

Plan and promote webinars for lead generation, product education, and thought leadership