Analytics & Event Tracking Setup

Implement tracking for marketing campaigns and conversions.

Tools

• Google Analytics 4 (GA4): Website traffic, behavior
• Meta Pixel: Facebook ad tracking
• LinkedIn Insight Tag: LinkedIn ad tracking
• Custom events: Product-specific actions

Process

Step 1: Define Events to Track

Standard events:

• Page view
• Button click
• Form submission
• Signup
• Purchase

Custom events:

• Feature activation
• Trial started
• Upgrade

Step 2: Implement Tracking

GA4:

<!-- GA4 Tag -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'G-XXXXXXXXXX');
</script>

Event tracking:

gtag('event', 'signup', {
  'method': 'Google'
});

Meta Pixel:

<script>
  fbq('track', 'Lead');
</script>

Step 3: Test

• Use browser extensions (GA Debugger, Facebook Pixel Helper)
• Verify events firing correctly
• Check data in dashboards

Step 4: Set Up Conversions

• GA4: Mark events as conversions
• Google Ads: Import conversions
• Facebook: Define custom conversions

Output

Tracking implementation plan + code snippets + QA checklist.