~/commands
Workflow Commands
5 commands that chain skills together for complex marketing work. Each runs a proven sequence. Research, then strategy, then execution, then learnings for next time.
/cm:compoundDocument learnings for future projects
Process
1Identify What Was Learned
→2Categorize Learning
→3Document in Learnings File
→4Update Relevant Skills
→5Confirm Compounding
⏱ 10-15 minutes
→ Updated learnings file (`.agents/learnings/[category].md`)
→ Optional skill updates (if pattern is strong)
/cm:copyEnd-to-end copywriting with CRO review
Process
1Read Positioning & Messaging
→2Define Page Context
→3Run Copywriting Skill
→4Run Page CRO (QA)
→5Provide Final Copy
→6Suggest A/B Tests
⏱ 1-2 hours
→ Page copy (headlines, body, CTAs)
→ CRO audit and recommendations
cm-dailyQuick daily check-in on marketing performance and priorities.
Process
1What's Live Today
→2Performance Snapshot
→3Attention Required
→4Today's Marketing Focus
⏱ 10-15 minutes
→ Quick mental model of marketing state
→ Clear priority for the day
cm-eodClose out the day with clarity on what shipped and what's next.
Process
1What Shipped
→2What's In Progress
→3What's Blocked
→4Tomorrow's Setup
→5Capture Notes
⏱ 5-10 minutes
→ Clear record of daily progress
→ Visible blockers to address
/cm:launchLaunch planning and execution
Process
1Define Launch Scope
→2Run Launch Strategy Skill
→3Run GTM Strategy
→4Run Channel Strategy
→5Create Launch Checklist
→6Provide Launch Plan
⏱ 2-3 hours
→ Complete launch plan
→ Timeline with owners
/cm:positionFull positioning workshop (Dunford framework)
Process
1Run Positioning Skill
→2Run Messaging Framework
→3Run Value Proposition
→4Synthesize into Positioning Package
→5Recommend Next Steps
⏱ 3-5 hours
→ Positioning canvas
→ Messaging framework
/cm:researchDeep market + customer research workflow
Process
1Check for existing context
→2Run ICP Research
→3Run Competitive Analysis
→4Run Customer Research
→5Synthesize Findings
→6Recommend Next Steps
⏱ 2-4 hours (depending on available data)
→ Updated product-marketing context
→ ICP document
cm-standupStructured marketing standup for async teams or solo accountability.
Process
1Yesterday's Marketing
→2Today's Marketing
→3Blockers
→4Metrics Check
⏱ 5 minutes
→ Clear accountability on yesterday
→ Clear commitment for today
cm-weeklyComprehensive weekly review to find patterns, plan ahead, and compound learnings.
⏱ 30-45 minutes
→ Clear view of what's working vs. what isn't
→ Patterns that inform future work
// typical workflow
/cm:research→
/cm:position→
/cm:copy→
/cm:launch→
/cm:compound
Start with research, build your position, write copy, plan your launch, then compound learnings.