/cm:launch — Launch Planning & Execution

Comprehensive launch planning from strategy to execution checklist.

What It Does

Plans a product or feature launch end-to-end with timeline, channels, and tactics.

Process

1. Define Launch Scope

- Ask: What are you launching? (product, feature, update) - Ask: Launch date? - Ask: Launch tier? (major, minor, update) - Ask: Resources? (team, budget)

1. Run Launch Strategy Skill

- Execute launch-strategy skill - Output: Launch timeline (8 weeks → launch day → 4 weeks post)

1. Run GTM Strategy (if new product)

- Execute gtm-strategy skill - Define PLG vs. sales-led motion - Output: GTM strategy document

1. Run Channel Strategy

- Execute channel-strategy skill - Prioritize channels for launch - Output: Channel plan with resources

1. Create Launch Checklist

- Combine all outputs - Assign owners to tasks - Set deadlines - Identify risks

1. Provide Launch Plan

- Unified launch document - Timeline with milestones - Channel tactics - Success metrics

When to Use

• Launching new product
• Major feature release
• Entering new market
• Rebranding

Prerequisites

• Positioning defined (run /cm:position if needed)
• Product ready (or launch date set)

Time Investment

2-3 hours

Output

• Complete launch plan
• Timeline with owners
• Channel plan
• Success metrics
• Risk mitigation plan