/cm:research — Deep Market Research Workflow

Comprehensive research workflow that builds foundation for all marketing work.

What It Does

Runs a sequence of research skills to gather market intel, customer insights, and competitive analysis.

Process

1. Check for existing context

- Read .agents/product-marketing-context.md - If missing, run cm-context first

1. Run ICP Research

- Execute icp-research skill - Output: ICP document with firmographics, behaviors, psychographics

1. Run Competitive Analysis

- Execute competitive-analysis skill - Output: Competitive landscape with white space opportunities

1. Run Customer Research (if data available)

- Execute customer-research skill - Synthesize interviews/feedback into JTBD insights - Output: Customer insights document

1. Synthesize Findings

- Combine all research - Update .agents/product-marketing-context.md with learnings - Identify gaps (what research is still needed)

1. Recommend Next Steps

- If positioning is weak → Run /cm:position - If ready to execute → Run /cm:copy or /cm:launch

When to Use

• Starting a new marketing initiative
• Entering a new market segment
• Refreshing outdated positioning
• Before a major product launch

Time Investment

2-4 hours (depending on available data)

Output

• Updated product-marketing context
• ICP document
• Competitive analysis
• Customer insights (if applicable)
• Recommended next steps