◉ GTM & Launch
channel-strategy
Prioritize marketing channels based on ICP, goals, and resources. Evaluates channel fit and creates focused channel plan
channel strategychannel selectionmarketing channelschannel prioritizationchannel mix.
Marketing Channel Strategy
Prioritize marketing channels based on fit and resources.
Channels
Organic:
- SEO (blog, search)
- Social media (organic)
- Community (forums, Slack, Discord)
- Content (YouTube, podcast)
- Referrals
Paid:
- Google Ads
- Facebook/Instagram Ads
- LinkedIn Ads
- Sponsored content
Sales:
- Outbound (cold email, LinkedIn)
- Partnerships
- Events (conferences, webinars)
Process
Step 1: Score Channel Fit
For each channel, score:
- Audience fit: Where is your ICP? (1-5)
- Cost: Affordable with budget? (1-5)
- Skill: Do you have expertise? (1-5)
- Timeline: Fast or slow results? (1-5)
Total score → Prioritize top 3-5.
Step 2: Define Channel Mix
- Primary: 60% of effort (highest fit)
- Secondary: 30% of effort (test/scale)
- Experimental: 10% of effort (explore)
Step 3: Set Goals per Channel
| Channel | Goal | Metric | Target |
|---|---|---|---|
| SEO | Traffic | Organic visits | 5K/mo |
| LinkedIn Ads | Leads | MQLs | 50/mo |
Step 4: Resource Allocation
| Channel | Budget | Time (hrs/wk) | Owner |
|---|
Output
Channel priority matrix + goals + resource allocation.
Quality Bar
- Scored objectively (not just "let's do everything")
- Focused (3-5 channels, not 10+)
- Aligned to ICP and resources
- Clear owners and metrics
Copy skill