◈ SEO & Discovery
schema-markup
Implement structured data (Schema.org) for rich snippets, knowledge panels, and AI search
schema markupstructured datarich snippetsschema.orgJSON-LD.
Schema Markup Implementation
Add structured data for rich search results and AI understanding.
Common Schema Types
Organization Schema
json
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "[Company Name]",
"url": "[URL]",
"logo": "[Logo URL]",
"sameAs": [
"[Twitter URL]",
"[LinkedIn URL]"
]
}FAQ Schema
json
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "[Question]",
"acceptedAnswer": {
"@type": "Answer",
"text": "[Answer]"
}
}]
}Product Schema
json
{
"@context": "https://schema.org",
"@type": "Product",
"name": "[Product Name]",
"description": "[Description]",
"offers": {
"@type": "Offer",
"price": "[Price]",
"priceCurrency": "USD"
}
}HowTo Schema
For step-by-step guides.
Review Schema
For testimonials and reviews.
Process
Step 1: Identify Pages for Schema
- Homepage: Organization
- Product pages: Product
- FAQ pages: FAQ
- Blog posts: Article
- How-to guides: HowTo
Step 2: Generate Schema
Use schema.org format (JSON-LD preferred)
Step 3: Implement
Add to <head> or end of <body>
Step 4: Test
- Google Rich Results Test
- Schema Markup Validator
Quality Bar
- Valid JSON-LD syntax
- Accurate data (no spam)
- Tested with Google tools
Copy skill