Pricing Strategy & Optimization

Design effective pricing and packaging.

Pricing Psychology

1. Anchoring

Show highest price first to anchor perception.

2. Decoy Pricing

Add a middle tier to make top tier look reasonable.

3. Charm Pricing

$99 vs. $100 (perceived value difference)

4. Annual Discount

"Save 20% with annual billing"

Process

Step 1: Define Tiers (3-4 ideal)

• Starter: Entry point, limited features
• Professional: Most popular, core features
• Enterprise: Advanced, custom pricing

Step 2: Feature Bundling

• Most valuable features in mid-tier
• Avoid feature bloat in top tier

Step 3: Pricing Page Design

• Highlight most popular plan
• Clear feature comparison table
• Social proof (logos, testimonials)
• FAQ (address objections)
• CTAs: "Start Free Trial" or "Contact Sales"

Step 4: Test

• Price points (A/B test)
• Annual vs. monthly prominence
• Feature emphasis

Output

Pricing tier recommendations, pricing page copy, feature matrix, A/B test ideas.