Email Sequence Design

Create automated email flows that nurture and convert.

Sequence Types

Welcome Sequence:

• Email 1: Welcome + set expectations
• Email 2: Deliver value (guide, tips)
• Email 3: Social proof
• Email 4: Soft pitch

Trial Sequence:

• Email 1: Setup help (activation)
• Email 3: Feature highlight
• Email 5: Upgrade prompt
• Email 7: Expiring soon

Nurture Sequence:

• Educate → Build trust → Soft pitch

Process

Step 1: Define Goal

• Activate free users?
• Convert trials?
• Re-engage churned?

Step 2: Map Journey

• Day 0 → Day 1 → Day 3 → Day 7
• What does each email achieve?

Step 3: Write Emails

• Subject line (clear benefit)
• Body (value-first)
• CTA (single, clear)

Step 4: Set Timing & Triggers

• Time-based (Day 3)
• Behavior-based (Clicked link)
• Condition-based (Hasn't upgraded)

Output

Email sequence with copy, timing, and triggers.

Quality Bar

• Each email has clear purpose
• Progressive disclosure (don't overwhelm)
• Personalized where possible
• Clear unsubscribe