Sales Enablement Materials

Create collateral that empowers sales teams to close deals.

Key Materials

Pitch Deck:

• Problem → Solution → How it Works → Proof → Pricing
• 10-15 slides max

One-Pager:

• Single page overview (PDF)
• Use in emails, leave-behinds

Battle Cards:

• How to compete vs. each competitor
• Objection handling

Case Studies:

• Customer success stories (see case-study skill)

Demo Script:

• What to show, what to say

ROI Calculator:

• Quantify value for prospect

Process

Step 1: Pitch Deck Structure

1. Problem: What pain does prospect have?
2. Solution: How you solve it
3. How it Works: Product overview (screenshots)
4. Proof: Logos, testimonials, metrics
5. Pricing: Transparent or "Let's discuss"

Step 2: Battle Cards (per Competitor)

## vs. [Competitor]

**When to compete:** [Scenario]
**Our edge:** [Key differentiators]
**Their edge:** [Where they're stronger]
**Messaging:** [How to position]
**Objections:**
- "[Common objection]" → "[Response]"

Step 3: Train Sales Team

• Walk through materials
• Role-play objections
• Gather feedback (what's missing?)

Output

Pitch deck, one-pager, battle cards, demo script.